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Philosophy

Fashion is something beautiful. Something positive. Something empowering and has all the reasons to be loved, cherished, and adored. But, when we take a closer look, we don’t just see fine fabrics, tight stitches, or neat edges defining our most beloved clothes and accessories. We see things happen to people, animals, and the planet. These are much at odds with today’s desires and expectations. This makes us want to kick the industry’s ass real bad.

 

We are FAAMIEUX, a forward-looking fashion brand. Driven to contribute to improving the world by fashion innovation and by doing so, inspiring the industry to tune in. Together we can create an eco-system that is increasingly sustainable, ethical, and animal-friendly.

 

To make this happen, we experiment, we listen, we learn, and explore. We seek solutions that improve the status quo, inside and out. We show the world there are better ways to produce fashion. Kinder ways. More honest ways. 

 

From developing new formulas reducing our fabrics fragility to enable everyone to express their individuality with a unique piece of art. We promise to bring value to your world. And make you part of this future. Where we can all love, cherish and enjoy fashion, without a doubt.

Fashion is something beautiful. Something positive. Something empowering and has all the reasons to be loved, cherished, and adored. But, when we take a closer look, we don’t just see fine fabrics, tight stitches, or neat edges defining our most beloved clothes and accessories. We see things happen to people, animals, and the planet. These are much at odds with today’s desires and expectations. This makes us want to kick the industry’s ass real bad.

 

We are FAAMIEUX, a forward-looking fashion brand. Driven to contribute to improving the world by fashion innovation and by doing so, inspiring the industry to tune in. Together we can create an eco-system that is increasingly sustainable, ethical, and animal-friendly.

 

To make this happen, we experiment, we listen, we learn, and explore. We seek solutions that improve the status quo, inside and out. We show the world there are better ways to produce fashion. Kinder ways. More honest ways. 

 

From developing new formulas reducing our fabrics fragility to enable everyone to express their individuality with a unique piece of art. We promise to bring value to your world. And make you part of this future. Where we can all love, cherish and enjoy fashion, without a doubt.

Please meet Claire

My name is Claire Moulijn. In 2020, during the early stages of Covid19, I founded FAAMIEUX at the age of 22. The idea arose at the time of completing my MBA in Fashion in Rome where I came across cupro; a silky fabric with better environmental footprint compared to the traditional product silk, an Eureka moment! Since it is my ambition is to offer high-quality, sustainable, Italian made scarves at affordable prices.

 

Please meet Claire

My name is Claire Moulijn. In 2020, during the early stages of Covid19, I founded FAAMIEUX at the age of 22. The idea arose at the time of completing my MBA in Fashion in Rome where I came across cupro; a silky fabric with better environmental footprint compared to the traditional product silk, an Eureka moment! Since it is my ambition is to offer high-quality, sustainable, Italian made scarves at affordable prices.

Scarves

The FAAMIEUX scarves are designed by Claire and are inspired by nature. All scarves are limited edition. No two are the same, the handicraft makes each scarf unique. The sizes of the scarves are expressed in the Italian words: Libellula (large dragonfly), Libellulina (small dragonfly),

Farfalla (big butterfly) and Farfallina (small butterfly).

The Farfalla and Farfallina scarves are an ode to the silk moth.

The wings of the butterfly are square, just like the Farfalla scarves.

 

The sizes are: 140 cm x 140 cm and 90 cm x 90 cm respectively. The Libellula and Libellulina scarves are rectangular, just like the wings of the dragonfly. The size of the Libellula is 140 cm x 10 cm and the Libellulina is 90 cm x 5 cm.

Production

 

FAAMIEUX produces its hand-finished scarves exclusively in Northern Italy. Both the logo and the hem are handcrafted. Being proud family-owned businesses assuring good working conditions, these factories meet the highest quality- and regulatory standards having nearly a century of experience in producing high quality clothing and accessories. Nowadays they count reputable and leading fashion brands among their customers including Dolce & Gabbana, Gucci and Givenchy.

Vegan

FAAMIEUX works with a vegan- and mostly ecologically friendly fabric with look, touch and feel comparable to silk. The basic ingredients consist of a mix of 53% cupro and 47% viscose. Abundantly found in a wide variety of plants such bamboo, cupro is made from cellulose. Viscose is made from natural wood fibres and is also known as artificial silk. Both substances are 100% biodegradable. The residual waste released during chemical production process can be extracted and is almost completely recyclable, while the water can also be re-used.

 

The FAAMIEUX fabric breathe, feels light on the skin, it is silky-smooth and drapes just like the luxurious material. It is thermo-regulating and hypoallergenic. And it can simply be washed in the washing machine.

 

Silk is a shiny, luxurious fabric that is often used in the fashion industry. What most people do not realize is the unethical production process of silk. For this, the cocoons of silkworms are needed. Silkworms are bred on a large scale, and the female silkworms are typically boiled or gassed alive inside their cocoons, which causes the cocoons to begin unravelling so that the silk threads can be obtained.

Circular economy

Sustainability is at the heart of FAAMIEUX. FAAMIEUX works free from plastics, instead with sustainable products and materials that are already, or can largely be recycled. The scarves are made of cupro and viscose and are recyclable. The cardboard part of the packaging has already been recycled, and can be recycled again. The same applies to the metal caps on the top and bottom. The carton box in which the product is sent is FSC certified. This means that the cardboard comes from forests where nature is preserved. FAAMIEUX merely uses and offers ‘Made in Europe’ products.

 

FAAMIEUX makes best endeavours to operate as honest, transparent, and sustainable as possible. In this regard we also endorse the new Green Claims Code, issued by the Competition and Markets Authority on 20th September 2021.

Circular economy

Sustainability is at the heart of FAAMIEUX. FAAMIEUX works free from plastics, instead with sustainable products and materials that are already, or can largely be recycled. The scarves are made of cupro and viscose and are recyclable. The cardboard part of the packaging has already been recycled, and can be recycled again. The same applies to the metal caps on the top and bottom. The carton box in which the product is sent is FSC certified. This means that the cardboard comes from forests where nature is preserved. FAAMIEUX merely uses and offers ‘Made in Europe’ products.

 

FAAMIEUX makes best endeavours to operate as honest, transparent, and sustainable as possible. In this regard we also endorse the new Green Claims Code, issued by the Competition and Markets Authority on 20th September 2021.

1% for the planet

To reinforce its policies, FAAMIEUX donates 1% of its turnover to ‘1% for the planet’. Founded in 2002 by Yvon Chouinard (founder of Patagonia) and Craig Mathews (founder of Blue Ribbon Flies), 1% for the Planet represents a global network of businesses, individuals and non-profit organizations tackling our planet’s most pressing environmental issues. To do so, its members each donate 1% of their turnover.

“The goal of 1% for the planet is to help fund various environmental organizations so that together they can be a powerful resource in addressing environmental issues”.

Pre sale

Overproduction is one of the biggest threats for the environment these days. This is why FAAMIEUX is working with a pre-order system which offers the possibility to avoid overproduction. With the pre-order system, FAAMIEUX only produces the needed quantities. You can only shop the new collection in the pre-sale, while the pre-order period lasts. When the pre-order period expires, we will continue with our normal pricing system. Besides the pre-order sale, FAAMIEUX does not work with any other discounts. 

 

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